List of Advertising technologies
Category Tech name Top100K Top 1mln Entire web
Abandonment Ads Bounce Exchange 33 80 3,964 Websites using Bounce Exchange
Ad Analytics ResponseTap 2 36 6,650 Websites using ResponseTap
Ad Analytics ContextWeb 12 92 1,593 Websites using ContextWeb
Ad Exchange AdGear 0 2 1,309 Websites using AdGear
Ad Network AdRoll 101 1,838 654,824 Websites using AdRoll
Ad Network Twitter Ads 38 914 131,972 Websites using Twitter Ads
Ad Server Zedo 51 1,289 4,312 Websites using Zedo
Ad Server PointRoll 0 4 1,801 Websites using PointRoll
Affiliate Programs Amazon Associates 512 3,688 284,021 Websites using Amazon Associates
Affiliate Programs Link Share 27 359 60,770 Websites using Link Share
Affiliate Programs ShareASale 41 552 46,505 Websites using ShareASale
Affiliate Programs Post Affiliate Pro 9 146 9,620 Websites using Post Affiliate Pro
Affiliate Programs Impact Radius 3 9 1,288 Websites using Impact Radius
Audience Targeting cXense 214 1,725 53,729 Websites using cXense
Content Curation Taboola 405 2,292 156,065 Websites using Taboola
Content Curation Outbrain 127 393 17,332 Websites using Outbrain
Content Curation MGID 37 1,595 3,533 Websites using MGID
Content Curation Amazon Link Enchancer 1 15 1,930 Websites using Amazon Link Enchance
Contextual Advertising Google Adsense 2,531 48,591 1,513,384 Websites using Google Adsense
Contextual Advertising VigLink 45 596 119,910 Websites using VigLink
Contextual Advertising SkimLinks 89 440 96,335 Websites using SkimLinks
Contextual Advertising Infolinks 28 956 43,394 Websites using Infolinks
Demand-side Platform X Plus One 0 0 7 Websites using X Plus One
Digital Video Ads LiveRail 2 7 5,288 Websites using LiveRail
Facebook Exchange Perfect Audience 24 261 31,419 Websites using Perfect Audience
Local Ads Yodle 2 53 52,833 Websites using Yodle
Multi-Channel PayPal Advertising 5 50 18,411 Websites using PayPal Advertising
Multi-Channel Yieldlab 49 2,705 2,065 Websites using Yieldlab
Retargeting / Remarketing Facebook Custom Audiences 2,132 25,680 1,731,433 Websites using Facebook Custom Audi
Retargeting / Remarketing Google Remarketing 987 12,238 1,525,075 Websites using Google Remarketing
Retargeting / Remarketing Criteo 205 3,931 98,200 Websites using Criteo