List of Advertising technologies
Category Tech name Top100K Top 1mln Entire web
Abandonment Ads Bounce Exchange 29 82 3,964 Websites using Bounce Exchange
Ad Analytics ResponseTap 2 41 6,650 Websites using ResponseTap
Ad Analytics ContextWeb 7 95 1,593 Websites using ContextWeb
Ad Exchange AdGear 1 4 1,309 Websites using AdGear
Ad Network AdRoll 118 2,204 654,824 Websites using AdRoll
Ad Network Twitter Ads 46 982 131,972 Websites using Twitter Ads
Ad Server Zedo 52 1,858 4,312 Websites using Zedo
Ad Server PointRoll 0 6 1,801 Websites using PointRoll
Affiliate Programs Amazon Associates 509 4,090 284,021 Websites using Amazon Associates
Affiliate Programs Link Share 19 419 60,770 Websites using Link Share
Affiliate Programs ShareASale 39 647 46,505 Websites using ShareASale
Affiliate Programs Post Affiliate Pro 12 171 9,620 Websites using Post Affiliate Pro
Affiliate Programs Impact Radius 4 9 1,288 Websites using Impact Radius
Audience Targeting cXense 236 2,232 53,729 Websites using cXense
Content Curation Taboola 394 2,378 156,065 Websites using Taboola
Content Curation Outbrain 137 465 17,332 Websites using Outbrain
Content Curation MGID 39 1,645 3,533 Websites using MGID
Content Curation Amazon Link Enchancer 1 17 1,930 Websites using Amazon Link Enchance
Contextual Advertising Google Adsense 2,756 52,801 1,513,384 Websites using Google Adsense
Contextual Advertising VigLink 51 677 119,910 Websites using VigLink
Contextual Advertising SkimLinks 76 477 96,335 Websites using SkimLinks
Contextual Advertising Infolinks 28 1,002 43,394 Websites using Infolinks
Demand-side Platform X Plus One 0 0 7 Websites using X Plus One
Digital Video Ads LiveRail 3 9 5,288 Websites using LiveRail
Facebook Exchange Perfect Audience 20 301 31,419 Websites using Perfect Audience
Local Ads Yodle 4 63 52,833 Websites using Yodle
Multi-Channel PayPal Advertising 4 60 18,411 Websites using PayPal Advertising
Multi-Channel Yieldlab 49 2,183 2,065 Websites using Yieldlab
Retargeting / Remarketing Facebook Custom Audiences 2,305 29,327 1,731,433 Websites using Facebook Custom Audi
Retargeting / Remarketing Google Remarketing 1,114 14,682 1,525,075 Websites using Google Remarketing
Retargeting / Remarketing Criteo 206 3,613 98,200 Websites using Criteo