List of Analytics and Tracking tools technologies
Category Tech name Top100K Top 1mln Entire web
A/B Testing Optimizely 472 1,933 484,346 Websites using Optimizely
A/B Testing Mixpanel 202 1,192 450,622 Websites using Mixpanel
A/B Testing Visual Website Optimizer 245 1,602 148,892 Websites using Visual Website Optim
A/B Testing Maxymiser 75 184 40,021 Websites using Maxymiser
A/B Testing Google Content Experiments 45 327 23,278 Websites using Google Content Exper
A/B Testing KISSmetrics 14 219 21,793 Websites using KISSmetrics
A/B Testing Omniture Adobe Test and Target 29 108 19,685 Websites using Omniture Adobe Test
A/B Testing Monetate 73 164 15,364 Websites using Monetate
Advertiser Tracking Google Analytics with Ad Tracking 1,363 16,468 1,457,575 Websites using Google Analytics wit
Advertiser Tracking comScore 945 16,028 593,832 Websites using comScore
Advertiser Tracking PageFair 71 175 9,140 Websites using PageFair
Application Performance Google Analytics 10,382 196,636 29,933,468 Websites using Google Analytics
Application Performance Pingdom RUM 135 776 365,817 Websites using Pingdom RUM
Application Performance Cloudflare Rocket Loader 13 502 144,462 Websites using Cloudflare Rocket Lo
Application Performance Dynatrace 78 216 28,829 Websites using Dynatrace
Application Performance Heap 29 226 13,833 Websites using Heap
Application Performance Compuware Analytics 0 10 3,461 Websites using Compuware Analytics
Application Performance Keen IO 3 13 470 Websites using Keen IO
Audience Measurement Yandex Metrika 1,077 18,809 1,888,950 Websites using Yandex Metrika
Audience Measurement Quantcast Measurement 436 4,924 1,571,039 Websites using Quantcast Measuremen
Audience Measurement Facebook Tag API 2,028 24,277 1,570,930 Websites using Facebook Tag API
Audience Measurement Hotjar 267 3,495 222,137 Websites using Hotjar
Audience Measurement Shareaholic 49 1,249 149,798 Websites using Shareaholic
Audience Measurement Yahoo Web Analytics 39 267 111,771 Websites using Yahoo Web Analytics
Audience Measurement WordPress Stats 15 235 88,241 Websites using WordPress Stats
Audience Measurement iPerceptions 19 83 38,365 Websites using iPerceptions
Audience Measurement ETracker 2 111 36,232 Websites using ETracker
Audience Measurement Lead Forensics 4 163 16,030 Websites using Lead Forensics
Audience Measurement ForeSee Results 7 20 10,660 Websites using ForeSee Results
Audience Measurement Alexa Certified Site Metrics 0 0 3 Websites using Alexa Certified Site
Call Tracking VoiceStar AdTrack 0 16 21,484 Websites using VoiceStar AdTrack
Cart Abandonment TeaLeaf 15 34 8,668 Websites using TeaLeaf
Conversion Optimization Google Conversion Tracking 1,077 12,976 1,616,671 Websites using Google Conversion Tr
Conversion Optimization Bing Universal Event Tracking 237 1,967 164,965 Websites using Bing Universal Event
Conversion Optimization Twitter Analytics 38 914 131,972 Websites using Twitter Analytics
Conversion Optimization Cedexis 40 477 14,925 Websites using Cedexis
Conversion Optimization Coremetrics 23 60 4,628 Websites using Coremetrics
CRM Salesforce 6 80 10,784 Websites using Salesforce
CRM Agile CRM 4 75 6,985 Websites using Agile CRM
Data Management Platform Fastly 57 368 97,151 Websites using Fastly
Data Management Platform Segment.io 108 540 40,233 Websites using Segment.io
Feedback Forms and Surveys Bazaarvoice 97 284 32,645 Websites using Bazaarvoice
Fraud Prevention Improvely 2 158 26,045 Websites using Improvely
Fraud Prevention Sift Science 41 114 14,506 Websites using Sift Science
Lead Generation MailMunch 1 49 12,453 Websites using MailMunch
Lead Generation Demandbase 15 52 4,726 Websites using Demandbase
Lead Generation netFactor - VisitorTrack 2 17 2,349 Websites using netFactor - VisitorT
Lead Generation Zurple 0 2 1,649 Websites using Zurple
Marketing Automation Hubspot 24 385 96,953 Websites using Hubspot
Marketing Automation Kenshoo 7 46 95,193 Websites using Kenshoo
Marketing Automation OwnerIQ 16 1,229 57,291 Websites using OwnerIQ
Marketing Automation Pardot Mail 61 595 55,944 Websites using Pardot Mail
Marketing Automation Marketo 37 186 7,577 Websites using Marketo
Marketing Automation Rapleaf 0 1 62 Websites using Rapleaf
Personalization Nosto 27 263 7,837 Websites using Nosto
Product Recommendations TrustPilot 78 773 35,561 Websites using TrustPilot
Product Recommendations Certona 3 10 1,808 Websites using Certona
Site Optimization CrazyEgg 255 1,512 150,299 Websites using CrazyEgg
Site Optimization ClickTale 23 149 25,238 Websites using ClickTale
Site Optimization Gravity Insights 2 4 7,283 Websites using Gravity Insights
Social Management Facebook Domain Insights 1,507 15,154 1,693,010 Websites using Facebook Domain Insi
Social Management OneAll 11 256 27,169 Websites using OneAll
Tag Management Satellite 591 1,862 340,285 Websites using Satellite
Tag Management Adobe Dynamic Tag Management 591 1,862 340,285 Websites using Adobe Dynamic Tag Ma
Tag Management TagMan 0 4 1,510 Websites using TagMan
Visitor Count Tracking StatCounter 159 7,440 3,661,003 Websites using StatCounter
Visitor Count Tracking LiveInternet 610 11,370 778,683 Websites using LiveInternet
Visitor Count Tracking Histats 155 11,420 235,990 Websites using Histats
Visitor Count Tracking Alexa Metrics 871 3,972 149,040 Websites using Alexa Metrics
Visitor Count Tracking Alexa Analytics 41 1,468 47,515 Websites using Alexa Analytics
Visitor Count Tracking Chartbeat 324 815 45,797 Websites using Chartbeat