List of Analytics and Tracking tools technologies
Category Tech name Top100K Top 1mln Entire web
A/B Testing Optimizely 541 2,263 484,346 Websites using Optimizely
A/B Testing Mixpanel 228 1,397 450,622 Websites using Mixpanel
A/B Testing Visual Website Optimizer 266 1,922 148,892 Websites using Visual Website Optim
A/B Testing Maxymiser 83 208 40,021 Websites using Maxymiser
A/B Testing Google Content Experiments 49 371 23,278 Websites using Google Content Exper
A/B Testing KISSmetrics 15 263 21,793 Websites using KISSmetrics
A/B Testing Omniture Adobe Test and Target 32 124 19,685 Websites using Omniture Adobe Test
A/B Testing Monetate 79 185 15,364 Websites using Monetate
Advertiser Tracking Google Analytics with Ad Tracking 1,475 18,582 1,457,575 Websites using Google Analytics wit
Advertiser Tracking comScore 1,021 17,348 593,832 Websites using comScore
Advertiser Tracking PageFair 70 192 9,140 Websites using PageFair
Application Performance Google Analytics 11,568 219,025 29,933,468 Websites using Google Analytics
Application Performance Pingdom RUM 153 942 365,817 Websites using Pingdom RUM
Application Performance Cloudflare Rocket Loader 8 542 144,462 Websites using Cloudflare Rocket Lo
Application Performance Dynatrace 73 244 28,829 Websites using Dynatrace
Application Performance Heap 25 269 13,833 Websites using Heap
Application Performance Compuware Analytics 0 11 3,461 Websites using Compuware Analytics
Application Performance Keen IO 3 19 470 Websites using Keen IO
Audience Measurement Yandex Metrika 1,151 20,618 1,888,950 Websites using Yandex Metrika
Audience Measurement Quantcast Measurement 494 5,629 1,571,039 Websites using Quantcast Measuremen
Audience Measurement Facebook Tag API 2,191 27,766 1,570,930 Websites using Facebook Tag API
Audience Measurement Hotjar 251 4,026 222,137 Websites using Hotjar
Audience Measurement Shareaholic 40 1,419 149,798 Websites using Shareaholic
Audience Measurement Yahoo Web Analytics 45 286 111,771 Websites using Yahoo Web Analytics
Audience Measurement WordPress Stats 11 265 88,241 Websites using WordPress Stats
Audience Measurement iPerceptions 16 83 38,365 Websites using iPerceptions
Audience Measurement ETracker 1 136 36,232 Websites using ETracker
Audience Measurement Lead Forensics 4 193 16,030 Websites using Lead Forensics
Audience Measurement ForeSee Results 8 25 10,660 Websites using ForeSee Results
Audience Measurement Alexa Certified Site Metrics 0 0 3 Websites using Alexa Certified Site
Call Tracking VoiceStar AdTrack 0 20 21,484 Websites using VoiceStar AdTrack
Cart Abandonment TeaLeaf 21 38 8,668 Websites using TeaLeaf
Conversion Optimization Google Conversion Tracking 1,223 15,526 1,616,671 Websites using Google Conversion Tr
Conversion Optimization Bing Universal Event Tracking 219 2,403 164,965 Websites using Bing Universal Event
Conversion Optimization Twitter Analytics 46 982 131,972 Websites using Twitter Analytics
Conversion Optimization Cedexis 45 475 14,925 Websites using Cedexis
Conversion Optimization Coremetrics 17 54 4,628 Websites using Coremetrics
CRM Salesforce 10 97 10,784 Websites using Salesforce
CRM Agile CRM 2 83 6,985 Websites using Agile CRM
Data Management Platform Fastly 58 392 97,151 Websites using Fastly
Data Management Platform Segment.io 117 595 40,233 Websites using Segment.io
Feedback Forms and Surveys Bazaarvoice 93 324 32,645 Websites using Bazaarvoice
Fraud Prevention Improvely 2 157 26,045 Websites using Improvely
Fraud Prevention Sift Science 35 112 14,506 Websites using Sift Science
Lead Generation MailMunch 0 47 12,453 Websites using MailMunch
Lead Generation Demandbase 14 62 4,726 Websites using Demandbase
Lead Generation netFactor - VisitorTrack 0 17 2,349 Websites using netFactor - VisitorT
Lead Generation Zurple 0 2 1,649 Websites using Zurple
Marketing Automation Hubspot 35 477 96,953 Websites using Hubspot
Marketing Automation Kenshoo 5 54 95,193 Websites using Kenshoo
Marketing Automation OwnerIQ 19 1,805 57,291 Websites using OwnerIQ
Marketing Automation Pardot Mail 59 690 55,944 Websites using Pardot Mail
Marketing Automation Marketo 37 205 7,577 Websites using Marketo
Marketing Automation Rapleaf 0 1 62 Websites using Rapleaf
Personalization Nosto 18 317 7,837 Websites using Nosto
Product Recommendations TrustPilot 86 922 35,561 Websites using TrustPilot
Product Recommendations Certona 6 17 1,808 Websites using Certona
Site Optimization CrazyEgg 251 1,794 150,299 Websites using CrazyEgg
Site Optimization ClickTale 20 187 25,238 Websites using ClickTale
Site Optimization Gravity Insights 0 4 7,283 Websites using Gravity Insights
Social Management Facebook Domain Insights 1,561 16,860 1,693,010 Websites using Facebook Domain Insi
Social Management OneAll 16 284 27,169 Websites using OneAll
Tag Management Satellite 614 2,101 340,285 Websites using Satellite
Tag Management Adobe Dynamic Tag Management 614 2,101 340,285 Websites using Adobe Dynamic Tag Ma
Tag Management TagMan 2 5 1,510 Websites using TagMan
Visitor Count Tracking StatCounter 176 7,886 3,661,003 Websites using StatCounter
Visitor Count Tracking LiveInternet 655 12,250 778,683 Websites using LiveInternet
Visitor Count Tracking Histats 161 11,724 235,990 Websites using Histats
Visitor Count Tracking Alexa Metrics 916 4,269 149,040 Websites using Alexa Metrics
Visitor Count Tracking Alexa Analytics 46 1,527 47,515 Websites using Alexa Analytics
Visitor Count Tracking Chartbeat 351 893 45,797 Websites using Chartbeat