List of Analytics and Tracking tools technologies
Category Tech name Top100K Top 1mln Entire web
A/B Testing Optimizely 611 2,317 484,346 Websites using Optimizely
A/B Testing Mixpanel 245 1,411 450,622 Websites using Mixpanel
A/B Testing Visual Website Optimizer 291 1,818 148,892 Websites using Visual Website Optim
A/B Testing Maxymiser 83 203 40,021 Websites using Maxymiser
A/B Testing Google Content Experiments 58 382 23,278 Websites using Google Content Exper
A/B Testing KISSmetrics 21 267 21,793 Websites using KISSmetrics
A/B Testing Omniture Adobe Test and Target 32 122 19,685 Websites using Omniture Adobe Test
A/B Testing Monetate 82 187 15,364 Websites using Monetate
Advertiser Tracking Google Analytics with Ad Tracking 1,537 19,775 1,457,575 Websites using Google Analytics wit
Advertiser Tracking comScore 1,052 20,058 593,832 Websites using comScore
Advertiser Tracking PageFair 77 205 9,140 Websites using PageFair
Application Performance Google Analytics 11,780 239,912 29,933,468 Websites using Google Analytics
Application Performance Pingdom RUM 154 831 365,817 Websites using Pingdom RUM
Application Performance Cloudflare Rocket Loader 7 579 144,462 Websites using Cloudflare Rocket Lo
Application Performance Dynatrace 79 235 28,829 Websites using Dynatrace
Application Performance Heap 23 289 13,833 Websites using Heap
Application Performance Compuware Analytics 1 14 3,461 Websites using Compuware Analytics
Application Performance Keen IO 3 15 470 Websites using Keen IO
Audience Measurement Yandex Metrika 1,111 22,124 1,888,950 Websites using Yandex Metrika
Audience Measurement Quantcast Measurement 496 6,169 1,571,039 Websites using Quantcast Measuremen
Audience Measurement Facebook Tag API 2,229 28,260 1,570,930 Websites using Facebook Tag API
Audience Measurement Hotjar 278 3,902 222,137 Websites using Hotjar
Audience Measurement Shareaholic 37 1,595 149,798 Websites using Shareaholic
Audience Measurement Yahoo Web Analytics 43 281 111,771 Websites using Yahoo Web Analytics
Audience Measurement WordPress Stats 12 291 88,241 Websites using WordPress Stats
Audience Measurement iPerceptions 18 87 38,365 Websites using iPerceptions
Audience Measurement ETracker 2 150 36,232 Websites using ETracker
Audience Measurement Lead Forensics 5 170 16,030 Websites using Lead Forensics
Audience Measurement ForeSee Results 13 24 10,660 Websites using ForeSee Results
Audience Measurement Alexa Certified Site Metrics 0 0 3 Websites using Alexa Certified Site
Call Tracking VoiceStar AdTrack 0 20 21,484 Websites using VoiceStar AdTrack
Cart Abandonment TeaLeaf 16 27 8,668 Websites using TeaLeaf
Conversion Optimization Google Conversion Tracking 1,356 16,564 1,616,671 Websites using Google Conversion Tr
Conversion Optimization Bing Universal Event Tracking 247 2,239 164,965 Websites using Bing Universal Event
Conversion Optimization Twitter Analytics 49 1,060 131,972 Websites using Twitter Analytics
Conversion Optimization Cedexis 54 501 14,925 Websites using Cedexis
Conversion Optimization Coremetrics 17 54 4,628 Websites using Coremetrics
CRM Salesforce 12 87 10,784 Websites using Salesforce
CRM Agile CRM 3 87 6,985 Websites using Agile CRM
Data Management Platform Fastly 71 416 97,151 Websites using Fastly
Data Management Platform Segment.io 118 565 40,233 Websites using Segment.io
Feedback Forms and Surveys Bazaarvoice 93 310 32,645 Websites using Bazaarvoice
Fraud Prevention Improvely 4 180 26,045 Websites using Improvely
Fraud Prevention Sift Science 33 116 14,506 Websites using Sift Science
Lead Generation MailMunch 0 62 12,453 Websites using MailMunch
Lead Generation Demandbase 21 61 4,726 Websites using Demandbase
Lead Generation netFactor - VisitorTrack 0 14 2,349 Websites using netFactor - VisitorT
Lead Generation Zurple 0 2 1,649 Websites using Zurple
Marketing Automation Hubspot 47 490 96,953 Websites using Hubspot
Marketing Automation Kenshoo 4 39 95,193 Websites using Kenshoo
Marketing Automation OwnerIQ 26 1,901 57,291 Websites using OwnerIQ
Marketing Automation Pardot Mail 78 587 55,944 Websites using Pardot Mail
Marketing Automation Marketo 40 180 7,577 Websites using Marketo
Marketing Automation Rapleaf 0 1 62 Websites using Rapleaf
Personalization Nosto 17 314 7,837 Websites using Nosto
Product Recommendations TrustPilot 73 829 35,561 Websites using TrustPilot
Product Recommendations Certona 8 31 1,808 Websites using Certona
Site Optimization CrazyEgg 276 1,700 150,299 Websites using CrazyEgg
Site Optimization ClickTale 22 174 25,238 Websites using ClickTale
Site Optimization Gravity Insights 1 5 7,283 Websites using Gravity Insights
Social Management Facebook Domain Insights 1,643 18,156 1,693,010 Websites using Facebook Domain Insi
Social Management OneAll 12 312 27,169 Websites using OneAll
Tag Management Satellite 634 1,950 340,285 Websites using Satellite
Tag Management Adobe Dynamic Tag Management 634 1,950 340,285 Websites using Adobe Dynamic Tag Ma
Tag Management TagMan 2 6 1,510 Websites using TagMan
Visitor Count Tracking StatCounter 187 8,439 3,661,003 Websites using StatCounter
Visitor Count Tracking LiveInternet 595 13,038 778,683 Websites using LiveInternet
Visitor Count Tracking Histats 184 12,544 235,990 Websites using Histats
Visitor Count Tracking Alexa Metrics 950 4,456 149,040 Websites using Alexa Metrics
Visitor Count Tracking Alexa Analytics 50 1,661 47,515 Websites using Alexa Analytics
Visitor Count Tracking Chartbeat 373 902 45,797 Websites using Chartbeat