List of Analytics and Tracking tools technologies
Category Tech name Top100K Top 1mln Entire web
A/B Testing Optimizely 732 2,831 484,346 Websites using Optimizely
A/B Testing Mixpanel 252 1,651 450,622 Websites using Mixpanel
A/B Testing Visual Website Optimizer 342 2,132 148,892 Websites using Visual Website Optim
A/B Testing Maxymiser 85 244 40,021 Websites using Maxymiser
A/B Testing Google Content Experiments 61 450 23,278 Websites using Google Content Exper
A/B Testing KISSmetrics 32 328 21,793 Websites using KISSmetrics
A/B Testing Omniture Adobe Test and Target 35 150 19,685 Websites using Omniture Adobe Test
A/B Testing Monetate 85 195 15,364 Websites using Monetate
Advertiser Tracking Google Analytics with Ad Tracking 1,751 25,023 1,457,575 Websites using Google Analytics wit
Advertiser Tracking comScore 1,201 30,346 593,832 Websites using comScore
Advertiser Tracking PageFair 91 217 9,140 Websites using PageFair
Application Performance Google Analytics 13,373 305,077 29,933,468 Websites using Google Analytics
Application Performance Pingdom RUM 167 1,018 365,817 Websites using Pingdom RUM
Application Performance Cloudflare Rocket Loader 12 692 144,462 Websites using Cloudflare Rocket Lo
Application Performance Dynatrace 90 274 28,829 Websites using Dynatrace
Application Performance Heap 35 363 13,833 Websites using Heap
Application Performance Compuware Analytics 1 16 3,461 Websites using Compuware Analytics
Application Performance Keen IO 3 18 470 Websites using Keen IO
Audience Measurement Yandex Metrika 1,248 26,359 1,888,950 Websites using Yandex Metrika
Audience Measurement Quantcast Measurement 596 7,934 1,571,039 Websites using Quantcast Measuremen
Audience Measurement Facebook Tag API 2,553 35,161 1,570,930 Websites using Facebook Tag API
Audience Measurement Hotjar 325 4,797 222,137 Websites using Hotjar
Audience Measurement Shareaholic 45 1,964 149,798 Websites using Shareaholic
Audience Measurement Yahoo Web Analytics 45 323 111,771 Websites using Yahoo Web Analytics
Audience Measurement WordPress Stats 10 376 88,241 Websites using WordPress Stats
Audience Measurement iPerceptions 21 117 38,365 Websites using iPerceptions
Audience Measurement ETracker 2 228 36,232 Websites using ETracker
Audience Measurement Lead Forensics 10 221 16,030 Websites using Lead Forensics
Audience Measurement ForeSee Results 13 29 10,660 Websites using ForeSee Results
Audience Measurement Alexa Certified Site Metrics 0 0 3 Websites using Alexa Certified Site
Call Tracking VoiceStar AdTrack 0 31 21,484 Websites using VoiceStar AdTrack
Cart Abandonment TeaLeaf 20 37 8,668 Websites using TeaLeaf
Conversion Optimization Google Conversion Tracking 1,568 21,394 1,616,671 Websites using Google Conversion Tr
Conversion Optimization Bing Universal Event Tracking 257 2,554 164,965 Websites using Bing Universal Event
Conversion Optimization Twitter Analytics 50 1,254 131,972 Websites using Twitter Analytics
Conversion Optimization Cedexis 69 585 14,925 Websites using Cedexis
Conversion Optimization Coremetrics 17 52 4,628 Websites using Coremetrics
CRM Salesforce 11 106 10,784 Websites using Salesforce
CRM Agile CRM 2 116 6,985 Websites using Agile CRM
Data Management Platform Fastly 70 476 97,151 Websites using Fastly
Data Management Platform Segment.io 129 693 40,233 Websites using Segment.io
Feedback Forms and Surveys Bazaarvoice 90 347 32,645 Websites using Bazaarvoice
Fraud Prevention Improvely 3 209 26,045 Websites using Improvely
Fraud Prevention Sift Science 33 124 14,506 Websites using Sift Science
Lead Generation MailMunch 3 66 12,453 Websites using MailMunch
Lead Generation Demandbase 23 71 4,726 Websites using Demandbase
Lead Generation netFactor - VisitorTrack 1 19 2,349 Websites using netFactor - VisitorT
Lead Generation Zurple 0 4 1,649 Websites using Zurple
Marketing Automation Hubspot 72 686 96,953 Websites using Hubspot
Marketing Automation Kenshoo 3 46 95,193 Websites using Kenshoo
Marketing Automation OwnerIQ 22 174 57,291 Websites using OwnerIQ
Marketing Automation Pardot Mail 97 723 55,944 Websites using Pardot Mail
Marketing Automation Marketo 48 197 7,577 Websites using Marketo
Marketing Automation Rapleaf 0 1 62 Websites using Rapleaf
Personalization Nosto 19 316 7,837 Websites using Nosto
Product Recommendations TrustPilot 73 884 35,561 Websites using TrustPilot
Product Recommendations Certona 8 34 1,808 Websites using Certona
Site Optimization CrazyEgg 330 2,038 150,299 Websites using CrazyEgg
Site Optimization ClickTale 28 233 25,238 Websites using ClickTale
Site Optimization Gravity Insights 1 6 7,283 Websites using Gravity Insights
Social Management Facebook Domain Insights 1,794 23,190 1,693,010 Websites using Facebook Domain Insi
Social Management OneAll 12 416 27,169 Websites using OneAll
Tag Management Satellite 674 2,192 340,285 Websites using Satellite
Tag Management Adobe Dynamic Tag Management 674 2,192 340,285 Websites using Adobe Dynamic Tag Ma
Tag Management TagMan 3 7 1,510 Websites using TagMan
Visitor Count Tracking StatCounter 196 9,751 3,661,003 Websites using StatCounter
Visitor Count Tracking LiveInternet 718 15,234 778,683 Websites using LiveInternet
Visitor Count Tracking Histats 197 14,023 235,990 Websites using Histats
Visitor Count Tracking Alexa Metrics 1,079 5,124 149,040 Websites using Alexa Metrics
Visitor Count Tracking Alexa Analytics 60 1,940 47,515 Websites using Alexa Analytics
Visitor Count Tracking Chartbeat 441 1,043 45,797 Websites using Chartbeat